Updated Sep 24, 2026

adidas

adidas publishes commitments on workplace non-discrimination, confidential compliance reporting, privacy purpose limitation, iterative workforce practices, and environmental sourcing constraints. Its executive compensation combines performance-linked incentives with stated shareholder, stakeholder, and ESG considerations.

Closest models

7-way tie

76-79% on 9 of 12 dimensions

  • GPT-6 Astra79%
  • Grok 4.678%
  • GPT-5.6 Terra77%
  • Kimi K377%
  • Mistral Large 377%
  • Gemini 3.8 Flash76%
  • Claude Opus 576%

These models are too close to separate: each is within three points of the leader, or would lead if one dimension were left out. For scale, a model answering 50 on every one of these dimensions would score 67%.

Values map

adidas and GPT-6 Astra

Solid company lines join verified positions. Dashed sections cross unknown axes without assigning a value.

adidasGPT-6 Astra

Distribution

Market allocationRedistribution
adidasUnknown
GPT-6 Astra

Purpose

Shareholder returnsStakeholder welfare
adidas
GPT-6 Astra

Worker voice

Management discretionEmployee influence
adidasUnknown
GPT-6 Astra

Equality

Uniform treatmentTargeted measures
adidas
GPT-6 Astra

Speech

Broad expressionProtective moderation
adidas
GPT-6 Astra

Privacy

Individual privacyCollective oversight
adidas
GPT-6 Astra

Regulation

Voluntary standardsPublic regulation
adidas
GPT-6 Astra

Global outlook

Local priorityInternational openness
adidas
GPT-6 Astra

Social change

ContinuityExperimentation
adidas
GPT-6 Astra

Environment

Near-term growthEcological restraint
adidas
GPT-6 Astra

Tech pace

Rapid advancementPrecaution
adidas
GPT-6 Astra

AI autonomy

Delegated autonomyHuman authority
adidasUnknown
GPT-6 Astra

A higher position means closer to the second endpoint. It does not mean better. The Concord Index measures agreement, not quality or safety.

The score covers 9 of 12 dimensions. The others have no verified public position and are not measured.

Most in sync

Global outlook

GPT-6 Astra100% match

Worth a closer look

Regulation

50% match. Inspect the questions and evidence below.

Compare every model.

ModelConcord IndexObserved range
GPT-6 AstraClose match79%on 9 of 1279% to 79%
Grok 4.6Close match78%on 9 of 1276% to 78%
GPT-5.6 TerraClose match77%on 9 of 1274% to 79%
Kimi K3Close match77%on 9 of 1271% to 81%
Mistral Large 3Close match77%on 9 of 1274% to 76%
Gemini 3.8 FlashClose match76%on 9 of 1271% to 78%
Claude Opus 5Close match76%on 9 of 1276% to 76%
DeepSeek V4.1 Flash76%on 9 of 1273% to 78%
Llama 4 Maverick75%on 9 of 1275% to 75%
Claude Sonnet 574%on 9 of 1271% to 74%
Qwen3.8 Max 090273%on 9 of 1269% to 73%
GPT-5.6 Luna72%on 9 of 1270% to 76%

The range shows the lowest and highest result observed across repeated questions. It is not a confidence interval.

Evidence summary.

Each verified dimension starts with the company position and its citations. Open a dimension only when you want the underlying questions or model answers.

Distribution

Market allocation ↔ Redistribution

Not verified

No company position

The verified quotation does not contain the wording its evidence anchor requires.

“The variable performance-related compensation is designed to provide the right incentives for the Executive Board to act in the interest of the company’s strategic direction, the shareholders, and other stakeholders, as well as to ensure a successful, sustainable, and long-term corporate management and development.”

Governance - adidas Annual Report 2025

Purpose

Shareholder returns ↔ Stakeholder welfare

75%

Company position toward stakeholder welfare

Its executive incentive design expressly incorporates stakeholders alongside shareholders and ESG criteria.

Stakeholder decision rule

“The variable performance-related compensation is designed to provide the right incentives for the Executive Board to act in the interest of the company’s strategic direction, the shareholders, and other stakeholders, as well as to ensure a successful, sustainable, and long-term corporate management and development.”

Governance - adidas Annual Report 2025

Worker voice

Management discretion ↔ Employee influence

Not verified

No company position

The verified quotation does not contain the wording its evidence anchor requires.

“You should report any suspected violation of law, ethics, or our Fair Play Code of Conduct directly to compliance.”

FairPlay Whistleblower Webform - adidas Group

“Our Compliance Webform is a confidential and secure platform that allows individuals to report any ethical or compliance concerns.”

FairPlay Whistleblower Webform - adidas Group

“Results guide local action planning, supported by tailored resources. By analyzing action plans and conducting interviews, we identify trends and gaps, enabling accountability, targeted support, and continuous improvement.”

Impact, Risk and Opportunity Management - adidas Annual Report 2025

Equality

Uniform treatment ↔ Targeted measures

25%

Company position toward targeted measures

The workforce framework addresses non-discrimination and includes a targeted disability hiring project to increase representation.

Equal-opportunity standard

“These values are embedded in our policies, which aim to safeguard employees’ rights, educate our workforce on acting with integrity and non-discrimination, and establish the necessary frameworks for a safe and empowering working environment.”

Impact, Risk and Opportunity Management - adidas Annual Report 2025

“We are continuing a disability hiring project led by HR Talent that will address these risks. It will allow us to evaluate options, collect and monitor disability related diversity data globally and locally to understand representation, increase disabled representation in a legally compliant manner.”

Impact, Risk and Opportunity Management - adidas Annual Report 2025

Speech

Broad expression ↔ Protective moderation

75%

Company position toward protective moderation

Its Fair Play Code states zero tolerance for discrimination and harassment.

Protective workplace moderation

“The Fair Play Code of Conduct includes, among others, our zero-tolerance against discrimination and harassment.”

Impact, Risk and Opportunity Management - adidas Annual Report 2025

Privacy

Individual privacy ↔ Collective oversight

0%

Company position toward collective oversight

The company commits to purpose limitation, data minimization, and avoiding excessive retention.

Data minimizationDeletion and limited retention

“Purpose specification and limitation: We will ensure our data collection and use is limited to appropriate and defined purposes. Data minimization: Personal information we collect will […]”

Impact, Risk and Opportunity Management - adidas Annual Report 2025

“Data management: Our data management capabilities will ensure adequate data quality, avoid excessive data retention, and enable privacy principles from a technical perspective.”

Impact, Risk and Opportunity Management - adidas Annual Report 2025

Regulation

Voluntary standards ↔ Public regulation

0%

Company position toward public regulation

The biodiversity approach adopts named voluntary frameworks beyond legal compliance.

Voluntary standard

“To address these impacts, we follow holistic frameworks such as SBTN’s science-based targets for nature and the Accountability Framework to guide our approach: assess, reduce, and restore.”

Overview - adidas Annual Report 2025

Global outlook

Local priority ↔ International openness

75%

Company position toward international openness

The company documents globally scoped workforce policies and international mobile working.

International operating footprint

“Company agreements on working location flexibility(WC) Enable mobile working, both nationally and internationally. Own operations (corporate employees globally, where locally possible)”

Impact, Risk and Opportunity Management - adidas Annual Report 2025

Social change

Continuity ↔ Experimentation

75%

Company position toward experimentation

A workforce-listening approach was piloted, assessed for feedback, and tailored before global rollout.

Pilot and iteration

“The new approach was piloted in two markets in 2025 to gather additional feedback and tailor it further to local needs before launching it globally to all regions later in 2026.”

Impact, Risk and Opportunity Management - adidas Annual Report 2025

Environment

Near-term growth ↔ Ecological restraint

100%

Company position toward ecological restraint

Supply-chain commitments constrain material sourcing through deforestation, conversion, and certification requirements.

Ecological sourcing and protection

“Deforestation- and conversion-free (DCF) supply chains for high-risk commodities by 2030”

Overview - adidas Annual Report 2025

“Feedstocks linked to deforestation are either excluded or require certification to ensure responsible forestry and land management.”

Impact, Risk and Opportunity Management - adidas Annual Report 2025

Tech pace

Rapid advancement ↔ Precaution

75%

Company position toward precaution

The company documents recurring security assessments and testing.

Pre-release quality or security testing

“Moreover, vulnerability assessments, penetration testing, log monitoring, threat intelligence, and security architecture consulting are regularly performed.”

Impact, Risk and Opportunity Management - adidas Annual Report 2025

AI autonomy

Delegated autonomy ↔ Human authority

Not verified

No company position

No established company archetype has an applicable supplied authority anchor supported by the record.

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Protocol values-2026-09-v8. Panel representative-2026-09-v11. Report version 41af5289-a6c7-4594-bb35-f68b0dd7ac08.